Mix Mag analysis front cover

Mix mag magazine is a popular clubbing and dance music magazine. The articles within the magazine are written about a very small category of music/bands. This means that is has a very specific target audience.

The Masthead is written in lower case this is to make it seem as though it is flowing and make it seems as though it is one unified word. It is bold and the font is much larger than most of the cover lines on the page, this makes it stand out. The magazine includes a tag line above the main masthead, this tag line says, ’the world’s biggest dance music and clubbing magazine’. This is included on the front cover because the magazine wants to show off that it is considered better than other magazines of the same genre.  

The main cover line on this page is the name of a DJ, Sub focus, to people who do not know who this artist is will not have much idea what that cover line means. This is another example of how this magazine is aimed at a specific genre. However the cover line does have other smaller cover lines beneath it giving more information about the main cover line. These cover lines explain that it is a ten page special edition, about the artist. However the fact that these cover lines are much smaller than the main cover line shows us that they feel that this artist is quite famous within the target audience and his name will be enough to draw them into buying this magazine.

The main image is a picture of the artist in the cover lines, this emphasises the point I made earlier that the target audience will recognise the artist and be drawn in by this image. The image has been edited so it looks blurry this is because his is fitting to the genre of music he produces. The blurred image connotes being disorientated this in turn is seen as a feeling people can get whilst clubbing which is the genre of this magazine.

The magazine includes a free CD of the artists work; this is to encourage people to buy the magazine so they can get the CD. The CD increases the value of the magazine and will increase the readers want for this magazine. The CD also gives readers who have not heard any of Sub focus’ music a taste of the type of music he produces. So this is good publicity for the artist.

The colours used on this page are faded and could be considered dull. This is in order to make the cover lines stand out against the main image and the background. The cover lines are surrounded by a variety of bold colours, this makes very obvious against the background.

This magazine has a very unique style to many other music magazines, making it stand out above the other magazines even though it does not use many bright colours. The target audience of this magazine is older teenagers and young adults. This is obvious because of the genre and style of the magazine.